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How to earn Revenue from Digital News Media

It’s all about Strategy! Collaborate, engage, sell One question I often hear is: “What’s the revenue model for digital media or alternate news platforms?” The answer might seem complex, but it’s really quite simple: Monetize each bit! Ravindra Ambekar, Media Expert The digital landscape offers unparalleled opportunities to create, distribute, and earn from content. However, success demands a strategic approach. Here’s my take on how digital and alternate news media can thrive in this competitive space: Monetize Every Bit of Content Every piece of content—be it an article, video, or infographic—has the potential to generate revenue. Use ad placements, paywalls, subscriptions, or licensing to ensure no effort goes unrecognized or unrewarded. Collaborate for Greater Reach Collaboration is the cornerstone of success. Partner with influencers, brands, and other media houses to expand your reach and diversify your revenue streams. Cros...

It’s Time for Semi-Rural Urbanization

Don’t Welcome the Rat Race: It’s Time for Semi-Rural Urbanization Having traveled across Maharashtra, I’ve seen it all—the bustling streets of Mumbai, the semi-urban chaos of mid-sized towns, and the forgotten corners of rural villages. There’s one glaring pattern: we are building an unsustainable future. Our cities are suffocating, and our villages are simmering with problems that could explode any moment. Ravindra Ambekar with Dr Rajendra Singh inspecting water crisis Just last week, Mumbai made headlines again for its pollution crisis. The air quality index (AQI) touched hazardous levels in several areas, making it almost impossible to breathe. Roads choked with vehicles, unchecked construction, and industrial pollution make this city—once known for its charm—one of the least livable urban centers in India. Yet, people continue flocking here, escaping rural struggles, only to sign up for life in a toxic gas chamber. The Hidden Crises of Rural M...

Fragile Economy and Collapsed Morals: The State of Indian Media

Launching a web or digital news media platform in today's landscape mirrors the past fervor for starting evening newspapers. For many, it stems from sheer passion, occasionally supported by local political figures or funded personally. Mainstream media often excludes certain voices, either due to owner directives or political alignments, and these marginalized voices become the foundation of alternative media. Take MaxMaharashtra, for instance. The sentiment surrounding it is, “Jisaka koi nahi Usaka MaxMaharashtra." This encapsulates the role of alternative media: to serve those neglected by mainstream platforms. Running such media requires money, but more critically, it requires an unwavering passion. When individuals driven by a burning desire for change come together, the experiment of alternative media can thrive. Without this passion, financial woes can erode their influence over time. The economics of digital media revolve around online advertisements, aggregator platfor...

Ravindra Ambekar

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