Launching a web or digital news media platform in today's landscape mirrors the past fervor for starting evening newspapers. For many, it stems from sheer passion, occasionally supported by local political figures or funded personally. Mainstream media often excludes certain voices, either due to owner directives or political alignments, and these marginalized voices become the foundation of alternative media. Take MaxMaharashtra, for instance. The sentiment surrounding it is, “Jisaka koi nahi Usaka MaxMaharashtra." This encapsulates the role of alternative media: to serve those neglected by mainstream platforms. Running such media requires money, but more critically, it requires an unwavering passion. When individuals driven by a burning desire for change come together, the experiment of alternative media can thrive. Without this passion, financial woes can erode their influence over time. The economics of digital media revolve around online advertisements, aggregator platfor
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