Ravindra Ambekar

    It’s all about Strategy!  Collaborate, engage, sell One question I often hear is: “What’s the revenue model for digital media or alternate news platforms?” The answer might seem complex, but it’s really quite simple: Monetize each bit!   Ravindra Ambekar, Media Expert  The digital landscape offers unparalleled opportunities to create, distribute, and earn from content. However, success demands a strategic approach. Here’s my take on how digital and alternate news media can thrive in this competitive space:   Monetize Every Bit of Content  Every piece of content—be it an article, video, or infographic—has the potential to generate revenue. Use ad placements, paywalls, subscriptions, or licensing to ensure no effort goes unrecognized or unrewarded.   Collaborate for Greater Reach Collaboration is the cornerstone of success. Partner with influencers, brands, and other media houses to expand your reach and diversify your revenue streams. Cros...

Launching a web or digital news media platform in today's landscape mirrors the past fervor for starting evening newspapers. For many, it stems from sheer passion, occasionally supported by local political figures or funded personally. Mainstream media often excludes certain voices, either due to owner directives or political alignments, and these marginalized voices become the foundation of alternative media. Take MaxMaharashtra, for instance. The sentiment surrounding it is, “Jisaka koi nahi Usaka MaxMaharashtra." This encapsulates the role of alternative media: to serve those neglected by mainstream platforms. Running such media requires money, but more critically, it requires an unwavering passion. When individuals driven by a burning desire for change come together, the experiment of alternative media can thrive. Without this passion, financial woes can erode their influence over time. The economics of digital media revolve around online advertisements, aggregator platfor...

A devil's advocate is someone who takes a contrary position or argues against a widely accepted idea or belief. The term originates from the Catholic Church, where a person was appointed to argue against the canonization of a proposed saint. In a broader sense, playing the devil's advocate is a way to stimulate critical thinking and promote a more thorough examination of an issue. When embodying the role of a devil's advocate, one is not necessarily expressing their true beliefs but rather exploring alternative perspectives to challenge the prevailing viewpoint. This approach can lead to a more robust understanding of an issue by uncovering potential weaknesses, assumptions, or overlooked aspects. Devil's advocacy can be a valuable tool in decision-making processes, problem-solving, and intellectual discussions. It encourages individuals to question assumptions, consider different angles, and enhance the overall quality of decision-making by fostering a more comprehen...